Video Marketing is an incredibly powerful tool for anyone who offers Software as a Service (SaaS) products. With more and more people turning to visual content, video marketing is ideal for putting your business on the map and generating increased revenue. But like any other marketing strategy, this approach has its own unique demands. Before you embark on this path, you must familiarize yourself with its ins and outs. This post explores the key things you need to know about video marketing SaaS.

What are the Benefits of Using Video for SaaS Marketing?

Marketing videos allow your target audience a chance to learn and see things in ways that other forms of promotion simply cannot offer. Videos have been shown to provide better customer experience, higher conversion rates, and increased sales. For instance, a blog or web copy will not fully demonstrate how your software works. However, a video will showcase your platform with surgical precision. And this will help convince any potential customers that are still on the fence to pull the trigger and make the decision to purchase. It also demonstrates your expertise and authority in the industry, so you come off as an expert well versed in your niche.

What Should You Include in Your Videos?

When making videos to market your software platform, you need to capture all the important elements of your product. This should include what it does, how it works, and why it's essential for your customers. Present this along with any other relevant information that will help people understand your product. Most importantly, it would help if you incorporated a strong call-to-action that will entice viewers to become paying customers. It can be as simple as asking them to contact you with their inquiries or downloading a demo version of the product. A free trial will also work well.

What Should Your First Video Deliver?

Potential clients will come to your website with different intentions. For this reason, you should tailor your first video to deliver your value proposition. This video explains what your product does, its features, and how it can benefit their business. Most software companies will ask for card details for the free trial version. There is absolutely nothing wrong with this. However, if you do not require this information, mention it in your video to increase your conversion rate. You can work with experts such as Rocket SaaS to grow your conversion rate using video marketing and other strategies.

What Video Formats to Use for Your Marketing Campaign?

You can use many video formats for your SaaS Marketing Campaigns including animations, infographics, and tutorials. Such videos can deliver complex information quickly, interestingly, and engagingly. By using these videos, you will be able to engage your audience more than would have been possible with text or images alone. Moreover, animations will help you explain various concepts without giving away information about your platform and inviting unwanted competition that could otherwise harm your prospects. If your platform isn't ready, this strategy can also work well.

There is plenty you can achieve with video marketing for SaaS. The information in this piece is just the tip of the iceberg. Nonetheless, it is a great starting point for anyone who would like to venture into this type of marketing. But excel, you will need to keep learning and keep improving. Eventually, you will be surprised at how much you can achieve through video marketing. Try these tips and see how your attempt will perform. You can also use this knowledge to refine your existing campaigns.